Ads

1. Most people purchase typical black and white vans. If they had more traditional televised commercials, audiences would be able to see new products offered and more people would know that you can customize shoes. Although the target audience is teens who mostly use social media, they can broaden their target market by creating more televised advertisements. Those who are under the age of 13 and over the age of about 35 may not be as keyed into social media as teens. Most people, however, watch television and would be able to see the commercials. It was hard to find a good commercial that was legitimately produced by Vans.  

2. Vans has erupted in the past year or two. Many people who own Vans only have a pair or two but do not consider themselves avid Vans fans. Although Vans has very active social media pages, not everyone who owns Vans or would like a pair follows the pages. Therefore, not a lot of people will see Vans new products, promos, events, and styles.