A massive promotional event that drew dedicated fans every year

1. Fans were heartbroken when it was discontinued

Warped Tour is aimed at Vans’ target audience: quirky, alternative, “off the wall” people who want to express their individuality through their clothing, shoes, and concert experiences.

Great way to promote the values of the brand

Allows them to retain their current target audience as well as attract even more customers who may want to attend the concert for other reasons (a passion for the bands performing, etc.)