Passion Project: a project where Vans’ 6,000 employees submitted their own ideas for a project they wanted to pursue. Vans then selected 3 of the projects to fully fund.

Expand this to the larger Vans community

1. Allow customers to pitch their own product/project ideas

2. Fully fund

Inspires creativity and encourages individuality, which fits right into their “Off the Wall” branding

Reinvests profit right back into the consumer

1. Demonstrates to the customers that they care about them and about their expressing their individuality

Similar structure to the Vans’ scholarship program, but not just confined to high school students looking to pursue art. This encourages people of all ages and interests to pursue their own passions.