Inspires widespread movement of pursuing personal individuality

Consumers can feel free to be who they are

Brand is associated with positive celebrity influence and nationwide fascination

“Damn Daniel” viral video and following Ellen appearance

Implemented company-wide sustainability efforts to lead other companies in the simple ways to go green

Green Sole Operations

LEED Platinum Certification in headquarters

Headquarters powered by 4,000 solar panels that prevent 440 metric tons of CO2 emissions per year

Zero waste to landfill distribution centers

All Vans stores used LED lighting (using 40% less energy than alternatives)

Recycle 11,000 lbs of cardboard each day

Economic accessibility

People of different statuses can afford their products (without limitation of high costs)

Doesn’t increase prices due to high demand, like most competitors

Have remained at $60 per pair since the beginning