Allows customers to relate with the brand and its rugged individualist mission

Staying on trend

• Vans has recently become a $2.3 billion powerhouse company (on trend)

• VF Corporation’s largest and fastest growing brand

• Grown popular due to authenticity of brand and combination of affordability for the quality

As compared to competitors, prices remain reasonable (about $60 for a typical pair)

Meets expectations and does what it is meant to do

Has unique cross-hatch design which helps skaters grip to the board

Durability

• Made with a durable rubber sole that can withstand wear and tear

• Long lasting materials reduces the chances of having to replace the shoe