Support:

• Durability allows customers to invest in a pair of Vans for life. Vans will last them through whatever risks they want to take, whatever creative whim they want to pursue.

• Creativity encourages the “Off the Wall” mentality and inspires them to live that motto in their everyday lives, through risk-taking and dream-pursuing.

• Consumers should believe the ad because Vans and their customers embody rugged individuality every day when they engage in extreme sports, doodle on Vans, and explore their creative sides.

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